Norie Campbell: How leaders can cultivate inclusion


#movethedial sat down with TD’s Group Head of Customer and Colleague Experience, Norie Campbell, to hear her top three tips that any business leader can action to go “ALL IN” on inclusion even if resources are limited.

Be intentional in your actions

“One thing I know for certain is that it’s important to be intentional in our commitment to diversity and inclusion. Often our hearts are in the right place, but our actions may not always match our intentions.  And it is action that brings about change.”   


For example, when it comes to hiring, Campbell points out that leaders are often asked for referrals.  “If we are to be champions for inclusion do we have diversity in our own professional and personal networks to be able to provide recommendations to others – do we always put forward the same people – or do we have a wide range of individuals at all career levels in our contact list?” asks Norie.

Hone your listening skills

Building a culture of inclusion requires self-awareness and an understanding of what others are experiencing and feeling.  It’s essential to proactively seek the perspectives of our colleagues. 

“What I’ve found to be most useful is listening,” said Campbell.

“I’m increasingly convinced that taking the time to listen to people’s stories within the workplace and the broader community is incredibly powerful and foundational to collaboration and engagement.” 


Norie notes that social media, including LinkedIn presents a great opportunity to access real-time information and large networks of individuals speaking about inclusion.  “It can be a great listening tool to quickly learn about current trends and issues,” said Campbell.

Encourage Mutual Mentorship

Fostering a respectful culture of mutual colleague learning is a big advantage.  While Chair of TD’s Women in Leadership Network, Norie championed “mutual mentoring”; which embraces the idea that we can create stronger leadership at every level by partnering colleagues from different career stages and levels to share insights and experiences.  


“Senior executives have just as much to learn from individuals who are entering the organization as they do from colleagues at more senior stages in their career,” said Campbell. “And newer members of the organization draw terrific insights from more tenured colleagues – it helps to build respect and higher levels of engagement.”  A mutually beneficial initiative, mentoring can be actioned at any business, regardless of size.

Catch Norie at the 2019 Global Summit speaking about how technology can build opportunities for everyone. More information:

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