How 5 big tech companies are celebrating Pride 2019


Pride Month is as an opportunity for companies across the globe to celebrate LGBTQ+ employees, customers and the community at large, educate allies, and continue to progress their inclusion initiatives.

Here is how five of the world’s most prominent tech companies are celebrating the LGBTQ+ community during Pride Month and beyond!


In 1989, Microsoft introduced sexual orientation in their non-discrimination policies and have attained a 100 score on the HRC Corporate Equality Index for 14 years. However, as they state on their website: “While we have a lot of success behind, our journey is just starting.”

This month, Microsoft is encouraging its customers to take visible action with limited-edition products designed with and by the LGBTQ+ community. Alongside launching these products, Microsoft donated $100,000 to LGBTQ+ nonprofits. They’re also hosting in-store Pride events throughout June.

We’re thrilled to have Microsoft’s Chief Diversity & Inclusion Officer Lindsay-Rae McIntyre taking to the stage our Global Summit this November speaking on leading inclusion initiatives on a worldwide scale!


Did you know Apple’s CEO Tim Cook was the first CEO of a Fortune 500 company to come out as gay? For over 30 years, Apple has implemented a culture of inclusion through employee-led groups, including Pride @ Apple, a resource group providing education, leadership programmes and networking for LGBTQ+ employees.

This year, they introduced a special Apple watch Pride band, as well as new Pride watch faces! In addition, Apple Music also released specialized mixes from LGBTQ+ DJs and producers


Instagram recently made some tweaks to their platform to celebrate Pride; for example, if you use hashtags like #Pride, #BornPerfect or #EqualityMatters, they will appear in rainbow colours. They also partnered with LGBTQ+ artists and creators like Cody Mesh to create special camera effects for users to add some rainbow colours to their photos. On their official account, they highlighted LGBTQ+ creators and artists like Pabllo Vittar.

Partnering with The Trevor Project, Instagram took an important step to create an LGBTQ+ safety guide for its users. Instagram has also stated that they will be rolling out a wider range of gender options for their users.

For World Pride in New York, Instagram created installations in Manhattan, Brooklyn, and Queens featuring the lesser-known stories of LGBTQ+ trailblazers.


Google teamed up with The LGBTQ+ Community Centre in New York City to allow the physical ‘Stonewall Forever’ monument to be digitally accessed by people across the world.

The 1969 Stonewall Riots are widely considered as the most important event leading up to the fight for LGBTQ+ rights so it’s this move by the tech giant is a great way to recognize the activism.

In addition, they’ve launched Pride Forever, an online campaign that celebrates the past, present and future of the LGBTQ+ community.


The American multinational transportation company released a special video celebrating Rami, India’s first transgender Uber driver who’s changing the way the world moves.

Going beyond the video, they continue to do great work through the group Pride at Uber, including introducing Gender Transition Guidelines for all employees globally who are going through or considering gender transition, and for other employees to support them through awareness and allyship. You might have also noticed their rainbow routes if you hopped in an Uber recently.

Our Founding Partner Ceridian has an informative article about how to celebrate authentically and ensure inclusion is part of your long term goals.

So whether you’re part of a multinational tech company or founding your own startup, there are many ways to authentically move the dial for the LGBTQ+ community during Pride and beyond!

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