#movethedial Partners with Wattpad’s Raccoon to Encourage Women in Tech to Share their Stories
#movethedial and Raccoon, the short-form video personal storytelling app from Wattpad, the global multiplatform entertainment company for original stories, today announced a partnership to encourage women to share their stories about working in tech: their successes, advice and big ideas for the world.
The partnership aims to advance the participation and leadership of women in tech by building a library of inspirational, personal stories that will be hosted on Raccoon.
Women can share their stories by downloading Wattpad’s Racoon app (https://raccoon.live/) and using the #movethedial hastag. Stories submitted will also be available to view on the new www.movethedial.ca in November, on the Raccoon app under the #movethedial hashtag, or online at https://raccoon.live/tag/movethedial.
#movethedial stories are unscripted, authentic and all about you: Who are you? What big success, challenge or insight have you have had that can inspire others? What was a life changing moment for you? What is your big idea for the world? How has someone helped you move the dial by creating a step turn in your career? Who is an awesome woman that you know and how have you supported them in advancing their career?
“Stories have the ability to inspire change and shift perspectives,” said Candice Faktor, co-lead #movethedial stories, MD, Faktory Ventures. “The more access and exposure we can provide to empowering stories of achieving success, breaking barriers, and defying the odds—the more change we’ll begin to see.”
“Growing #movethedial stories into a powerful global campaign is one of our top priorities,” said Jodi Kovitz, founder #movethedial. “I believe that celebrating and sharing the stories and ideas of great women (and men) in tech is where we must start to actually move the dial. With its unique personal storytelling approach to video, Wattpad’s Raccoon app is the perfect platform to help us #movethedial for women in tech!”
“At Wattpad Labs we build storytelling products that empower people all over the world to share their stories and voices,” said Seema Lakhani, Head of Wattpad Labs and Product, Wattpad. “We’re incredibly proud to work with #movethedial to provide a platform for women’s stories, using Raccoon’s intimate personal storytelling format to celebrate the triumphs of women in tech.”
Where’s the Dial Now? A first ever national report examining the current state of women in the tech and innovation community in Canada is launching on November 1st. This report establishes a baseline against which we can measure the collective impact of #movethedial as we continue to increase the participation and advancement of women in our tech community.
Raccoon is focused on creating authentic connections between storytellers and their audiences. The app allows users to celebrate and share personal experiences with share short-form 60-second, nonfiction videos, showcasing real people behind real stories. Raccoon is Wattpad’s first video-based personal storytelling app, transforming the static selfie format into a powerful and intimate tool to tell stories with video. Part of Wattpad’s vision to connect and entertain the world through stories, Racoon delivers real stories from real people.
Raccoon is a product of Wattpad Labs, an innovation lab where Wattpad works with people who are passionate about the future of entertainment to develop the next breakthrough storytelling product alongside Wattpad and Tap by Wattpad. Raccoon is available for download at: https://raccoon.live/
#movethedial is a movement dedicated to increasing the participation and advancement of women in technology. Founded on the premise that advancing the full talent pool will make Canada’s tech industry the strongest and most inclusive in the world, #movethedial believes the opportunity for gender parity exists at a global level. Proudly headquartered in Toronto, Canada, #movethedial is working to drive support and commitment to the #movethedial movement at home and internationally. Learn more at:www.movethedial.ca.
Wattpad’s vision is to entertain and connect the world through stories. The global multiplatform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 60 million people who spend over 15 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Widely recognized as the leader in social storytelling, the company established Wattpad Labs, an innovation lab for those passionate about the future of entertainment to develop the next breakthrough storytelling product alongside Wattpad. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Solutions offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. The company is proudly based in Toronto, Canada. Learn more at: www.wattpad.com/about