Director of Marketing & PR
Reports to: VP of Operations
Type: Full Time / Permanent
#movethedial is a global movement with a mission to advance the participation and leadership of all women in the tech industry. We seek to #movethedial through building awareness, inspiring action, galvanizing & amplifying collective community and corporate efforts, and through delivering high impact programs.
Our business is scaling rapidly and we need an an experienced, energetic, and data-driven Marketing professional to globally scale the #movethedial brand. The Marketing & PR Director will lead the development and execution of #movethedial’s marketing and public relations strategy, collaborate with senior leaders and be prepared to roll up their sleeves in the execution of marketing programs.
Plan and execute #movethedial’s marketing strategy & lead marketing team
Lead brand awareness, corporate and product messaging, PR and social media, digital marketing and related MarTech, content strategy and creation, and marketing operations
Implement and manage the tools and technology necessary for a successful marketing department. ie. marketing automation tool, CRM software, CMS, etc.
Build processes and a scalable structure in the marketing department
Develop a measurement framework to capture and evaluate key marketing and business metrics that will help us measure program effectiveness and inform future initiatives
Understand industry, market, and community needs, identifying and prioritizing the biggest market and customer opportunities to drive partner/customer acquisition
Liaise internally with Business Development, Partnerships and Community leads to ensure cohesiveness and a unified approach
Research and track opportunities for #movethedial presence and partnership (conferences, summits, speaking opportunities / panels, etc)
Build and manage marketing team (2 Direct Reports at present, likely growing to 4 by end of 2019)
You are passionate about making a difference!
You have proven success leading the marketing and PR for a brand / product / company
You have a successful track record in Marketing/PR at a high-growth technology company (B2B & B2C experience preferred)
You have extensive B2C online and digital marketing experience
You have outstanding communications skills with a great reputation for communicating complex ideas and concepts with simplicity, power, and impact
You have experience across the full range of marketing functions (content, digital, automation tools, events, PR, product, etc.)
You have a combination of start-up experience and larger company experience
You are extremely data driven – proven experience leveraging data in decision making process
You have attention to detail, excellent organizational skills, and superior time management skills with the ability to work with minimal supervision
You have a high impact personality; highly energetic and enthusiastic
You have a “hands-on” operating style and approach, but a view towards the future and willingness to invest in people development and in developing an organization
You have demonstrated success in attracting talent, building great teams, and designing high impact organizational models
You have experience working within social media platforms including but not limited to LinkedIn, Facebook, Twitter and Instagram
You have experience analyzing web results with Google Analytics/Moz/GShift, etc.
You have experience with Hubspot or other marketing automation tools
You have a working knowledge of Content Management Systems
You have the ability to thrive in a fast paced, multi-tasking environment
You have experience leveraging media and PR channels
Authenticity - we are committed to showing up whole-heartedly with the highest respect for ourselves and others. We trust and support one another and communicate openly.
Abundance - we believe that we can all win and that we can accomplish more together. We are open, collaborative, and we celebrate and amplify the success of others.
Action - we are optimistic about the future and have confidence in our ability to make a BIG impact by acting instead of talking. We are scrappy and favor progress over perfection.
Inclusiveness - we firmly believe that we are better together and that Diversity and Inclusiveness are critical to the success of all teams.
Passion - we are committed to developing experiences and partnerships that amaze and delight our community.
Grit - we persist because of our passion, even in the face of obstacles.
#movethedial is an equal opportunity employer. Accommodations are available on request for candidates taking part in all aspects of the selection process.