Director of Marketing & PR

Reports to: VP of Operations

Location: Toronto

Type: Full Time / Permanent

#movethedial is a global movement with a mission to advance the participation and leadership of all women in the tech industry. We seek to #movethedial through building awareness, inspiring action, galvanizing & amplifying collective community and corporate efforts, and through delivering high impact programs.

Our business is scaling rapidly and we need an an experienced, energetic, and data-driven Marketing professional to globally scale the #movethedial brand. The Marketing & PR Director will lead the development and execution of #movethedial’s marketing and public relations strategy, collaborate with senior leaders and be prepared to roll up their sleeves in the execution of marketing programs.

Responsibilities:

  • Plan and execute #movethedial’s marketing strategy & lead marketing team

  • Lead brand awareness, corporate and product messaging, PR and social media, digital marketing and related MarTech, content strategy and creation, and marketing operations

  • Implement and manage the tools and technology necessary for a successful marketing department. ie. marketing automation tool, CRM software, CMS, etc.

  • Build processes and a scalable structure in the marketing department

  • Develop a measurement framework to capture and evaluate key marketing and business metrics that will help us measure program effectiveness and inform future initiatives

  • Understand industry, market, and community needs, identifying and prioritizing the biggest market and customer opportunities to drive partner/customer acquisition

  • Liaise internally with Business Development, Partnerships and Community leads to ensure cohesiveness and a unified approach

  • Research and track opportunities for #movethedial presence and partnership (conferences, summits, speaking opportunities / panels, etc)

  • Build and manage marketing team (2 Direct Reports at present, likely growing to 4 by end of 2019)

REQUIREMENTS

  • You are passionate about making a difference!

  • You have proven success leading the marketing and PR for a brand / product / company

  • You have a successful track record in Marketing/PR at a high-growth technology company (B2B & B2C experience preferred)

  • You have extensive B2C online and digital marketing experience

  • You have outstanding communications skills with a great reputation for communicating complex ideas and concepts with simplicity, power, and impact

  • You have experience across the full range of marketing functions (content, digital, automation tools, events, PR, product, etc.)

  • You have a combination of start-up experience and larger company experience

  • You are extremely data driven – proven experience leveraging data in decision making process

  • You have attention to detail, excellent organizational skills, and superior time management skills with the ability to work with minimal supervision

  • You have a high impact personality; highly energetic and enthusiastic

  • You have a “hands-on” operating style and approach, but a view towards the future and willingness to invest in people development and in developing an organization

  • You have demonstrated success in attracting talent, building great teams, and designing high impact organizational models

  • You have experience working within social media platforms including but not limited to LinkedIn, Facebook, Twitter and Instagram

  • You have experience analyzing web results with Google Analytics/Moz/GShift, etc.

  • You have experience with Hubspot or other marketing automation tools

  • You have a working knowledge of Content Management Systems

  • You have the ability to thrive in a fast paced, multi-tasking environment

  • You have experience leveraging media and PR channels

#MOVETHEDIAL Values:

  • Authenticity - we are committed to showing up whole-heartedly with the highest respect for ourselves and others. We trust and support one another and communicate openly.

  • Abundance - we believe that we can all win and that we can accomplish more together. We are open, collaborative, and we celebrate and amplify the success of others.

  • Action - we are optimistic about the future and have confidence in our ability to make a BIG impact by acting instead of talking. We are scrappy and favor progress over perfection.

  • Inclusiveness - we firmly believe that we are better together and that Diversity and Inclusiveness are critical to the success of all teams.

  • Passion - we are committed to developing experiences and partnerships that amaze and delight our community.

  • Grit - we persist because of our passion, even in the face of obstacles.

#movethedial is an equal opportunity employer. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Elektra Simms